Lew & Anita Hall
Owner & Funeral Director
Lew Hall, owner of Gentry-Morrison Funeral Homes, is a graduate of the Kentucky School of Mortuary Science. Lew has been married to his wife Anita since 1980. Their son, Trey, lives in Lakeland, FL and son Todd, resides in Louisville, KY.
Before returning to the funeral business in 2001, Lew was in the insurance and real estate business for twenty years. Lew is a Past President for the Florida Funeral Director's Association and currently serves on the Board of Funeral, Cemetery and Consumer Services for the State of Florida.
Lew & Anita Hall
Owner & Funeral Director
Lew Hall, owner of Gentry-Morrison Funeral Homes, is a graduate of the Kentucky School of Mortuary Science. Lew has been married to his wife Anita since 1980. Their son, Trey, lives in Lakeland, FL and son Todd, resides in Louisville, KY.
Before returning to the funeral business in 2001, Lew was in the insurance and real estate business for twenty years. Lew is a Past President for the Florida Funeral Director's Association and currently serves on the Board of Funeral, Cemetery and Consumer Services for the State of Florida.
Trey Hall
Funeral Director
Trey Hall began working for his father at Gentry Morrison Funeral Homes in April of 2001. He is a lifelong resident of Polk County, having graduated from Bartow High School and St. Petersburg College. He is a third generation funeral director and currently serves on the Board of Directors of the International Cemetery, Cremation & Funeral Association. Trey is a Past President of the Florida Cemetery Cremation and Funeral Association. He is a member of Christ Community Presbyterian Church.
Trey and his wife Lauren have two children, Shelby and Lane.
Trey Hall
Funeral Director
Trey Hall began working for his father at Gentry Morrison Funeral Homes in April of 2001. He is a lifelong resident of Polk County, having graduated from Bartow High School and St. Petersburg College. He is a third generation funeral director and currently serves on the Board of Directors of the International Cemetery, Cremation & Funeral Association. Trey is a Past President of the Florida Cemetery Cremation and Funeral Association. He is a member of Christ Community Presbyterian Church.
Trey and his wife Lauren have two children, Shelby and Lane.
Don Bellar
Funeral Director
Don Bellar joined Gentry-Morrison Funeral Homes in August of 2002 as a funeral director. He graduated from Miami-Dade Community College of Mortuary Science in 1984 and became a licensed funeral director in 1985.
After several years of funeral directing experience in Ft. Lauderdale, Florida, Don moved to Lakeland in 1990 to manage Lakeland Funeral Home for 10 years before joining the Gentry-Morrison staff.
He resides in Lakeland with his wife Lorrie and their three children, Jordan, Mason and Blake. The Bellars are very active in the Lakeland community.
Don Bellar
Funeral Director
Don Bellar joined Gentry-Morrison Funeral Homes in August of 2002 as a funeral director. He graduated from Miami-Dade Community College of Mortuary Science in 1984 and became a licensed funeral director in 1985.
After several years of funeral directing experience in Ft. Lauderdale, Florida, Don moved to Lakeland in 1990 to manage Lakeland Funeral Home for 10 years before joining the Gentry-Morrison staff.
He resides in Lakeland with his wife Lorrie and their three children, Jordan, Mason and Blake. The Bellars are very active in the Lakeland community.
Paige Hernandez
Funeral Director
Paige joined Gentry-Morrison Funeral Homes in 2018 with the hopeful intent of pursuing an education in Funeral Services and becoming a licensed Funeral Director. Prior to joining Gentry-Morrison, she graduated from the University of South Florida in 2011 with a BA in Psychology and minor in Criminology. She began her studies in funeral service at St. Petersburg College in 2019. In 2021, she graduated from Commonwealth Institute of Funeral Services with a 4.0 GPA and awarded Honors with the Highest Distinction. She proudly obtained her Funeral Directing license in 2022. Paige is honored to serve the families in the community and surrounding areas of Lakeland, where she has been a lifelong resident.
Paige Hernandez
Funeral Director
Paige joined Gentry-Morrison Funeral Homes in 2018 with the hopeful intent of pursuing an education in Funeral Services and becoming a licensed Funeral Director. Prior to joining Gentry-Morrison, she graduated from the University of South Florida in 2011 with a BA in Psychology and minor in Criminology. She began her studies in funeral service at St. Petersburg College in 2019. In 2021, she graduated from Commonwealth Institute of Funeral Services with a 4.0 GPA and awarded Honors with the Highest Distinction. She proudly obtained her Funeral Directing license in 2022. Paige is honored to serve the families in the community and surrounding areas of Lakeland, where she has been a lifelong resident.
Susan Gidney
Funeral Director
Susan began working with Gentry-Morrison in May of 2022. She has been a licensed funeral director and embalmer since 1996. Susan grew up in Iowa. She graduated from Worsham College of Mortuary Science in Wheeling, Illinois. Moving to Seattle, she worked as a licensed funeral director and embalmer for a progressive funeral home for 7 years. She relocated to Florida in 2002, working as a funeral director, manager and general manager for 20 years in Southeast Florida. Susan is a midwestern girl at heart. Her midwestern values assist her in her ability to guide families through their hardest times. Susan lives in Lakeland with her husband, John, son, Logan, and their four-legged children.
Susan Gidney
Funeral Director
Susan began working with Gentry-Morrison in May of 2022. She has been a licensed funeral director and embalmer since 1996. Susan grew up in Iowa. She graduated from Worsham College of Mortuary Science in Wheeling, Illinois. Moving to Seattle, she worked as a licensed funeral director and embalmer for a progressive funeral home for 7 years. She relocated to Florida in 2002, working as a funeral director, manager and general manager for 20 years in Southeast Florida. Susan is a midwestern girl at heart. Her midwestern values assist her in her ability to guide families through their hardest times. Susan lives in Lakeland with her husband, John, son, Logan, and their four-legged children.
Bill Zeranski
Funeral Director
Bill joined Gentry-Morrison Funeral Homes in 2023 after completing his education at Gupton-Jones College of Funeral Services. He is continuing his education while interning to become a licensed Funeral Director and Embalmer. Prior to joining Gentry-Morrison, he graduated from the University of South Florida in 2008 with a Bachelor’s in Business Management and Economics. He's married to his wife Jasmine, and they are raising four children (Aubrie, Liam, Owen & Hallie). He is very active in the community through Rotary and other philanthropic works.
Bill Zeranski
Funeral Director
Bill joined Gentry-Morrison Funeral Homes in 2023 after completing his education at Gupton-Jones College of Funeral Services. He is continuing his education while interning to become a licensed Funeral Director and Embalmer. Prior to joining Gentry-Morrison, he graduated from the University of South Florida in 2008 with a Bachelor’s in Business Management and Economics. He's married to his wife Jasmine, and they are raising four children (Aubrie, Liam, Owen & Hallie). He is very active in the community through Rotary and other philanthropic works.
Blane O'Neal
Funeral Director
Blane O’Neal has been of service at Gentry-Morrison, as a funeral director and embalmer since 2023. A native of Plant City, he has spent his entire career in the funeral industry garnering extensive expertise and experience. Blane graduated from Commonwealth Institute of Funeral Service. He considers his work in the funeral industry a genuine calling, and sees it as an honor and privilege to serve families in their most challenging time. He has a profound passion to educate on the abilities and importance of deathcare professionals and their proficiency in serving families.
In his spare time, Blane treasures every moment with his wife, daughter, family and friends; creating memories that will last a lifetime.
Blane O'Neal
Funeral Director
Blane O’Neal has been of service at Gentry-Morrison, as a funeral director and embalmer since 2023. A native of Plant City, he has spent his entire career in the funeral industry garnering extensive expertise and experience. Blane graduated from Commonwealth Institute of Funeral Service. He considers his work in the funeral industry a genuine calling, and sees it as an honor and privilege to serve families in their most challenging time. He has a profound passion to educate on the abilities and importance of deathcare professionals and their proficiency in serving families.
In his spare time, Blane treasures every moment with his wife, daughter, family and friends; creating memories that will last a lifetime.
Kendra Kelly
Administrative Assistant
Kendra joined Gentry-Morrison Funeral Homes in 2026 as an administrative assistant. She is a lifelong Florida resident and currently resides in Bartow with her husband Tyler and their children. She takes pride in supporting families in her community with compassion and care.
Kendra Kelly
Administrative Assistant
Kendra joined Gentry-Morrison Funeral Homes in 2026 as an administrative assistant. She is a lifelong Florida resident and currently resides in Bartow with her husband Tyler and their children. She takes pride in supporting families in her community with compassion and care.
Budd Capps
Funeral Assistant
Budd joined Gentry-Morrison Funeral Home in May 2025. With his experience in funeral service, Budd is proud to be a member of the Gentry-Morrison team and to serve families in their time of need. Prior to working in funeral homes, Budd was a divisional manager for a major retailer in several states.
Budd graduated from Xavier University in Cincinnati, Ohio, with a bachelor’s degree in business administration. He is currently continuing his education to obtain both his Funeral Director and Embalmers licenses.
Budd enjoys the weather Florida has to offer. When he’s away from work, he spends his time outdoors with friends and family as well as assisting in several civic organizations.
Budd Capps
Funeral Assistant
Budd joined Gentry-Morrison Funeral Home in May 2025. With his experience in funeral service, Budd is proud to be a member of the Gentry-Morrison team and to serve families in their time of need. Prior to working in funeral homes, Budd was a divisional manager for a major retailer in several states.
Budd graduated from Xavier University in Cincinnati, Ohio, with a bachelor’s degree in business administration. He is currently continuing his education to obtain both his Funeral Director and Embalmers licenses.
Budd enjoys the weather Florida has to offer. When he’s away from work, he spends his time outdoors with friends and family as well as assisting in several civic organizations.
Vera Hall
Administrative Assistant
Vera Hall began working for her son, Lew Hall Jr., at Gentry-Morrison Funeral Homes in February of 2009. Vera and her late husband, Lew Hall, Sr., attended Southern Nazarene University in Bethany, Oklahoma. She served as administrative assistant to the District Superintendent of the Church of the Nazarene and later as administrative assistant to the Senior Pastor at the Highland Park Church of the Nazarene, both in Lakeland.
Vera Hall
Administrative Assistant
Vera Hall began working for her son, Lew Hall Jr., at Gentry-Morrison Funeral Homes in February of 2009. Vera and her late husband, Lew Hall, Sr., attended Southern Nazarene University in Bethany, Oklahoma. She served as administrative assistant to the District Superintendent of the Church of the Nazarene and later as administrative assistant to the Senior Pastor at the Highland Park Church of the Nazarene, both in Lakeland.
