History & Staff

We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Our History

Having served the Lakeland community since 1911, Gentry-Morrison Funeral Homes are the oldest funeral homes in Polk County.

Our firm has been locally owned and operated by Lew Hall since 2001. Our family and staff are active in local church, civic and community activities in an effort to support our community. We have two full service funeral homes, a Cremation Center, as well as our cemetery, Serenity Gardens, for the convenience of our families. The greater Lakeland community has entrusted their loved ones to our firm now for over 100 years.

Our Valued Staff

  • Lew &  Anita Hall

    Lew & Anita Hall Owner & Funeral Director

    Lew Hall, owner of Gentry-Morrison Funeral Homes, is a graduate of the Kentucky School of Mortuary Science. Lew has been married to his wife Anita since 1980. Their son, Trey, lives in Lakeland, FL and son Todd, resides in Louisville, KY.


    Before returning to the funeral business in 2001, Lew was in the insurance and real estate business for twenty years. Lew is a Past President for the Florida Funeral Director's Association and currently serves on the Board of Funeral, Cemetery and Consumer Services for the State of Florida.

  • Trey  Hall

    Trey Hall Funeral Director

    Trey Hall began working for his father at Gentry Morrison Funeral Homes in April of 2001. He is a lifelong resident of Polk County, having graduated from Bartow High School and St. Petersburg College. He is a third generation funeral director and currently serves as President of the Florida Cemetery Cremation and Funeral Association.


    Trey and his wife Lauren have two children, Shelby and Lane.

  • Don  Bellar

    Don Bellar Funeral Director

    Don Bellar joined Gentry-Morrison Funeral Homes in August of 2002 as a funeral director. He graduated from Miami-Dade Community College of Mortuary Science in 1984 and became a licensed funeral director in 1985.

    After several years of funeral directing experience in Ft. Lauderdale, Florida, Don moved to Lakeland in 1990 to manage Lakeland Funeral Home for 10 years before joining the Gentry-Morrison staff.

    He resides in Lakeland with his wife Lorrie and their three children, Jordan, Mason and Blake. The Bellars are very active in the Lakeland community.

  • Brian  Gilley

    Brian Gilley Funeral Director

    Brian D. Gilley joined Gentry-Morrison Funeral Homes in August of 2003 as a funeral director. Brian is a 1997 graduate of St. Petersburg College. He entered the funeral business in 1988 in Lakeland.


    He is married to Diana, and has two children, Trevor and Brianna.

  • David Lee

    David Lee Funeral Director

    David Lee joined the Gentry-Morrison staff in 2014. David has been working in funeral service since 2009, and graduated from St. Petersburg College in 2012.

    David lives in south Lakeland with his wife Michelle. They have 2 daughters.

  • Ryan C. Bates

    Ryan C. Bates Advanced Planning Counselor

    Ryan C. Bates joined Gentry-Morrison Funeral Homes in 2014 and has been working in the funeral industry since early 2006. Though born in Wisconsin, he has spent the majority of his life in Central Florida. He attended Florida Southern College and is a graduate of Polk State College in Lakeland. Ryan enjoys providing sound guidance to the many families that look to him for help with their planning

  • Lisa  Bates

    Lisa Bates Advanced Planning Counselor

    Lisa was born in the Midwest and moved to central Florida in 1986, settling in Lakeland in 1998. She ran an educational toy business while at home raising her three children. After losing her mother to a sudden death, Lisa began working in the funeral industry as a Family Services Advisor in 1998. Lisa’s commitment is to professionally guide people in thoroughly planning and organizing their final wishes so that burden is relieved from their loved ones.

    An avid speaker, knowledgeable in the Advanced Funeral/Cremation Planning arena, Lisa is also available for seminars or workshops at churches, civic groups, businesses, and other organizations.

    One of her greatest joys has been training and working alongside her eldest son Ryan, who followed her into the family business.

  • Vera  Hall

    Vera Hall Administrative Assistant

    Vera Hall began working for her son, Lew Hall Jr., at Gentry-Morrison Funeral Homes in February of 2009. Vera and her late husband, Lew Hall, Sr., attended Southern Nazarene University in Bethany, Oklahoma.She served as administrative assistant to the District Superintendent of the Church of the Nazarene and later as administrative assistant to the Senior Pastor at the Highland Park Church of the Nazarene, both in Lakeland.

  • Susan  Raney

    Susan Raney Administrative Assistant

    Susan Raney joined Gentry-Morrison Funeral Home in August of 2003 as an administrative assistant. Susan is a 1983 graduate of Bartow High School and a 1985 graduate of Polk Community College with an AS in Business. In 1986 she moved to North Lakeland and lived in the area for 17 years before moving back to Bartow in 2001.

    Susan is currently an administrative assistant at our Gentry-Morrison Funeral Home at Serenity Gardens. She has two children, Kateland and Kenny.

  • Ryan Matthews

    Ryan Matthews

    Ryan Matthews is currently enrolled at St. Petersburg College where she plans to graduate with a mortuary science degree. Ryan grew up in Lakeland, FL and enjoys spending time with her friends and family and riding horses.

  • Blanca Vega

    Blanca Vega Translator & Administrative Assistant

    Blanca Vega
    Una nativa de Buffalo, Nueva York, se unió a Gentry Morrison Funerarias después de trasladarse a Lakeland para ayudar a nuestras familias latinas a las que servimos. Ella es bilingüe y ayuda a nuestras familias hispana cuando hacen previa planificación o haciendo los arreglos funerarios. Blanca espera poder servir a la comunidad latina aquí en Lakeland.

    Blanca Vega
    A native of Buffalo, New York, Blanca joined Gentry Morrison Funeral Homes after moving to Lakeland to assist with the Latin families we serve. She is bilingual and assists our Spanish speaking families when preplanning or making funeral arrangements. Blanca looks forward to serving the Latin community here in Lakeland.

  • Jason  Cooper

    Jason Cooper

    Jason Cooper has been involved in various roles within the funeral industry for many years on a part time basis while working full time for a local utility company. He made the decision to transition into the funeral industry full time in September, 2016, when he joined Gentry Morrison Funeral Homes. He is currently pursuing a Funeral Services Degree at St. Pete College.
    Born and raised in Plant City, Jason currently lives in Mulberry with his wife, Melissa and daughter, Alani.