History & Staff

We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Our History

Our History

Having served the Lakeland community since 1911, Gentry-Morrison Funeral Homes are the oldest funeral homes in Polk County.

Our firm has been locally owned and operated by Lew Hall since 2001. Our family and staff are active in local church, civic and community activities in an effort to support our community. We have two full service funeral homes, a Cremation Center, as well as our cemetery, Serenity Gardens, for the convenience of our families. The greater Lakeland community has entrusted their loved ones to our firm now for over 100 years.

Our Valued Staff

  • Lew &  Anita Hall

    Lew & Anita Hall Owner & Funeral Director

    Lew Hall, owner of Gentry-Morrison Funeral Homes, is a graduate of the Kentucky School of Mortuary Science. Lew has been married to his wife Anita since 1980. Their son, Trey, lives in Lakeland, FL and son Todd, resides in Louisville, KY.

    Before returning to the funeral business in 2001, Lew was in the insurance and real estate business for twenty years. Lew is a Past President for the Florida Funeral Director's Association and currently serves on the Board of Funeral, Cemetery and Consumer Services for the State of Florida.

  • Trey  Hall

    Trey Hall Funeral Director

    Trey Hall began working for his father at Gentry Morrison Funeral Homes in April of 2001. He is a lifelong resident of Polk County, having graduated from Bartow High School and St. Petersburg College. He is a third generation funeral director and currently serves as the Immediate Past President of the Florida Cemetery Cremation and Funeral Association.

    Trey and his wife Lauren have two children, Shelby and Lane.

  • Don  Bellar

    Don Bellar Funeral Director

    Don Bellar joined Gentry-Morrison Funeral Homes in August of 2002 as a funeral director. He graduated from Miami-Dade Community College of Mortuary Science in 1984 and became a licensed funeral director in 1985.

    After several years of funeral directing experience in Ft. Lauderdale, Florida, Don moved to Lakeland in 1990 to manage Lakeland Funeral Home for 10 years before joining the Gentry-Morrison staff.

    He resides in Lakeland with his wife Lorrie and their three children, Jordan, Mason and Blake. The Bellars are very active in the Lakeland community.

  • Dana  Rice

    Dana Rice Funeral Director

    Dana Rice joined Gentry-Morrison Funeral Home in December 2017 as a Licensed Funeral Director. Graduating from Gupton-Jones College of Mortuary Science, Atlanta, Georgia in 2008.
    He has faithfully served families in Lake and Sumter County for 8 years. After recovering from an illness, Dana transferred to Lakeland to be able to serve the families in Polk County.
    Dana and his wife Karla were married in 1983 and now reside in Sumterville, Florida. They have 2 children, son, Gary who is a Lake County Paramedic, and daughter, Katie, a Phlebotomist in Austin, Texas.

  • Keith  Williams

    Keith Williams Funeral Director

    Keith Williams
    A lifelong resident of Florida, Keith is a 1980 graduate of Pasco Comprehensive High School in Dade City and a 1985 graduate of Gupton Jones College of Funeral Service in Atlanta, GA. He has enjoyed the opportunities to serve on the staff of several funeral homes throughout central and north Florida.
    Keith has had an active role as a volunteer for the Miss Florida Scholarship Pageant since 1979 and enjoys volunteering for various other organizations in his spare time.

  • Vera  Hall

    Vera Hall Administrative Assistant

    Vera Hall began working for her son, Lew Hall Jr., at Gentry-Morrison Funeral Homes in February of 2009. Vera and her late husband, Lew Hall, Sr., attended Southern Nazarene University in Bethany, Oklahoma.She served as administrative assistant to the District Superintendent of the Church of the Nazarene and later as administrative assistant to the Senior Pastor at the Highland Park Church of the Nazarene, both in Lakeland.

  • Susan  Raney

    Susan Raney Administrative Assistant

    Susan Raney joined Gentry-Morrison Funeral Home in August of 2003 as an administrative assistant. Susan is a 1983 graduate of Bartow High School and a 1985 graduate of Polk Community College with an AS in Business. In 1986 she moved to North Lakeland and lived in the area for 17 years before moving back to Bartow in 2001.

    Susan is currently an administrative assistant at our Gentry-Morrison Funeral Home at Serenity Gardens. She has two children, Kateland, Kenny (Leigh Ann) and one grandson, Jasper.

  • Blanca Vega

    Blanca Vega Translator & Administrative Assistant

    Blanca Vega
    Una nativa de Buffalo, Nueva York, se unió a Gentry Morrison Funerarias después de trasladarse a Lakeland para ayudar a nuestras familias latinas a las que servimos. Ella es bilingüe y ayuda a nuestras familias hispana cuando hacen previa planificación o haciendo los arreglos funerarios. Blanca espera poder servir a la comunidad latina aquí en Lakeland.

    Blanca Vega
    A native of Buffalo, New York, Blanca joined Gentry Morrison Funeral Homes after moving to Lakeland to assist with the Latin families we serve. She is bilingual and assists our Spanish speaking families when preplanning or making funeral arrangements. Blanca looks forward to serving the Latin community here in Lakeland.