About Us
Celebrating life since 1911
As a proud member of the Polk County & Central Florida community since 1911, we're honored to help families celebrate their loved ones. We pledge to ensure that every funeral and memorial service is deeply personal, fostering healing and remembrance.
Our promise
Today, tomorrow, and forever, our commitment to you stays the same.
Dignity
Every life is unique, and we promise to honor and respect each journey, crafting ceremonies that reflect each individual.
Guidance
Navigating grief can be overwhelming; we stand by you, providing direction and solace every step of the way.
Legacy
Beyond a service, we're committed to helping families create lasting tributes that transcend generations.
Our story
Having served the Lakeland community since 1911, Gentry-Morrison Funeral Homes are the oldest funeral homes in Polk County.
Our firm has been locally owned and operated by Lew Hall since 2001. Our family and staff are active in local church, civic and community activities in an effort to support our community. We have two full service funeral homes, as well as our cemetery, Serenity Gardens, for the convenience of our families. The greater Lakeland community has entrusted their loved ones to our firm now for over 100 years.
39K+
Legacies Honored
114
Years in Business
∞
Moments Remembered
Our incredible staff
Helping families create lasting legacies is more than a job — it's our calling. We are here to support you in any way we can and will offer you the full attention, knowledge, and compassion you need.
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Lew & Anita Hall
Owner & Funeral Director
Lew Hall, owner of Gentry-Morrison Funeral Homes, is a graduate of the Kentucky School of Mortuary Science. Lew has been married to his wife Anita since 1980. Their son, Trey, lives in Lakeland, FL and son Todd, resides in Louisville, KY.
Before returning to the funeral business in 2001, Lew was in the insurance and real estate business for twenty years. Lew is a Past President for the Florida Funeral Director's Association and currently serves on the Board of Funeral, Cemetery and Consumer Services for the State of Florida.
Trey Hall
Funeral Director
Trey Hall began working for his father at Gentry Morrison Funeral Homes in April of 2001. He is a lifelong resident of Polk County, having graduated from Bartow High School and St. Petersburg College. He is a third generation funeral director and currently serves on the Board of Directors of the International Cemetery, Cremation & Funeral Association. Trey is a Past President of the Florida Cemetery Cremation and Funeral Association. He is a member of Christ Community Presbyterian Church.
Trey and his wife Lauren have two children, Shelby and Lane.
Don Bellar
Funeral Director
Don Bellar joined Gentry-Morrison Funeral Homes in August of 2002 as a funeral director. He graduated from Miami-Dade Community College of Mortuary Science in 1984 and became a licensed funeral director in 1985.
After several years of funeral directing experience in Ft. Lauderdale, Florida, Don moved to Lakeland in 1990 to manage Lakeland Funeral Home for 10 years before joining the Gentry-Morrison staff.
He resides in Lakeland with his wife Lorrie and their three children, Jordan, Mason and Blake. The Bellars are very active in the Lakeland community.
Paige Hernandez
Funeral Director
Paige joined Gentry-Morrison Funeral Homes in 2018 with the hopeful intent of pursuing an education in Funeral Services and becoming a licensed Funeral Director. Prior to joining Gentry-Morrison, she graduated from the University of South Florida in 2011 with a BA in Psychology and minor in Criminology. She began her studies in funeral service at St. Petersburg College in 2019. In 2021, she graduated from Commonwealth Institute of Funeral Services with a 4.0 GPA and awarded Honors with the Highest Distinction. She proudly obtained her Funeral Directing license in 2022. Paige is honored to serve the families in the community and surrounding areas of Lakeland, where she has been a lifelong resident.
Susan Gidney
Funeral Director
Susan began working with Gentry-Morrison in May of 2022. She has been a licensed funeral director and embalmer since 1996. Susan grew up in Iowa. She graduated from Worsham College of Mortuary Science in Wheeling, Illinois. Moving to Seattle, she worked as a licensed funeral director and embalmer for a progressive funeral home for 7 years. She relocated to Florida in 2002, working as a funeral director, manager and general manager for 20 years in Southeast Florida. Susan is a midwestern girl at heart. Her midwestern values assist her in her ability to guide families through their hardest times. Susan lives in Lakeland with her husband, John, son, Logan, and their four-legged children.
Bill Zeranski
Funeral Director
Bill joined Gentry-Morrison Funeral Homes in 2023 after completing his education at Gupton-Jones College of Funeral Services. He is continuing his education while interning to become a licensed Funeral Director and Embalmer. Prior to joining Gentry-Morrison, he graduated from the University of South Florida in 2008 with a Bachelor’s in Business Management and Economics. He's married to his wife Jasmine, and they are raising four children (Aubrie, Liam, Owen & Hallie). He is very active in the community through Rotary and other philanthropic works.
Vera Hall
Administrative Assistant
Vera Hall began working for her son, Lew Hall Jr., at Gentry-Morrison Funeral Homes in February of 2009. Vera and her late husband, Lew Hall, Sr., attended Southern Nazarene University in Bethany, Oklahoma. She served as administrative assistant to the District Superintendent of the Church of the Nazarene and later as administrative assistant to the Senior Pastor at the Highland Park Church of the Nazarene, both in Lakeland.
A place of healing
We welcome you to explore the Gentry-Morrison Funeral Homes facilities, and invite you to discover a comforting and peaceful place to honor your loved one.
Seamless Arrangements
We'll help you with everything you need with a simple step-by-step process for all of your funeral, cremation and cemetery plans.
Unique Funerals and Tributes
Every individual is unique. Which is why we offer fully customizable memorial services designed just for your family.
Around the Clock Support
We're here to answer any questions and help in any way we can – 24 hours a day, 7 days a week, 365 days a year.
“Extremely Professional and well run. Kim could not have been easier to work with. Highly recommend.”
Author:— Jim Cook rated with 5 stars ★ ★ ★ ★ ★
“I will recommend this Funeral home. They provided excellent and beautiful service on 4/26/21 for my husbands funeral.”
Author:— Carmen Rodriguez rated with 5 stars ★ ★ ★ ★ ★
“They’re kind, respectful and treat us like family.”
Author:— Pamela Kesling Fore rated with 5 stars ★ ★ ★ ★ ★
“Thank you Trey❤️”
Author:— Tiffani Eakins rated with 5 stars ★ ★ ★ ★ ★
“Helped in the most time of assistance very thankful”
Author:— Janie Flatt rated with 5 stars ★ ★ ★ ★ ★
“They make your decision about putting a loved one to peace special it's all about comfort not money they were awesome”
Author:— Joann Cruz rated with 5 stars ★ ★ ★ ★ ★
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Honoring excellence
We’re honored to be recognized for our dedication to excellence and genuine care. Explore the esteemed associations we're a part of, and the awards that celebrate our commitment to the communities we serve.
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We're hiring
Beyond the opportunity to truly make a difference, Gentry-Morrison Funeral Homes offers competitive pay, a healthy work-life balance, and many opportunities for growth.